“I had the absolute please of working for Jas at Three UK when she joined the company as Director of Propositions & Products in September 2017. From the start Jas bought unsurpassable energy and drive to the team. Advocating a growth mindset, Jas was passionate in helping us develop beyond our day job to reach our full potential. I really value how much passion Jas invested in teaching me new ways of working and giving me the courage to step-up and fix what wasn’t working.. Honest, exceptionally hard-working and an absolute customer champion, Jas is an inspirational leader who knows how to nurture a good team and make them great! ”
About
A commercially driven leader having managed significant budgets, P&L ownership and…
Experience
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Guild Esports
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Education
Projects
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Festival Brands
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Rebranded our festivals including Download, Wireless, Hard Rock Calling and Bluesfest
Other creatorsSee project -
O2 & Professor Green - 360 live stream
A YouTube first where fans could watch five tracks from Professor Green's O2 Academy Brixton gig on Saturday May 5 gig on O2 Academy TV's YouTube channel and were be able to use Mativision's video player to control what they saw from a multiple, movable cameras with zoom functionality.
Other creatorsSee project -
NYE Rewired: Kasabian live from The O2
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Putting The O2 firmly on the map of NYE celebrations the world over with O2 at the heart of the experience. We streamed the gig live on You Tube. This included the first ever Live Stream within the You Tube masthead
Watch a highlights video
http://bit.ly/1fAYMWL
http://news.o2.co.uk/?press-release=o2-to-live-stream-kasabian-new-years-eve-spectacular-on-youtubeOther creatorsSee project -
O2 Academy Sponsorship
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Watch a short video on the activation of this sponsorship: https://vimeo.com/93469444
Managed the delivery of the O2 sponsorship of the O2 Academy venues.
This included 15 venues in total across the UK
We worked with hundreds of artists creating bespoke content and experiences for O2 customers and the artists fans.
We grew facebook likes from 30k to over 500k and launched O2 Academy TV on You Tube which became #1 UK brand channel on YouTube
We worked with Mativision (360 degree…Watch a short video on the activation of this sponsorship: https://vimeo.com/93469444
Managed the delivery of the O2 sponsorship of the O2 Academy venues.
This included 15 venues in total across the UK
We worked with hundreds of artists creating bespoke content and experiences for O2 customers and the artists fans.
We grew facebook likes from 30k to over 500k and launched O2 Academy TV on You Tube which became #1 UK brand channel on YouTube
We worked with Mativision (360 degree cameras) and Professor Green to be the first brand to put a third party player into You Tube.
O2 went on to become the number 1 brand in music in the UK.
The success of the sponsorship was recognised with Global, European and UK awards.
Other creatorsSee project -
O2 Priority
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Collaborating with global artists to deliver outstanding campaigns. This was a new way of working with artists. It was a true partnership.
Some examples:
Foo Fighters - http://www.youtube.com/watch?v=3zBWoIxJCIA
Coldplay - http://www.youtube.com/watch?v=eUqBzBNS934
JLS - http://www.youtube.com/watch?v=gyKL3RYuCWo
JLS Twitter Chase - https://vimeo.com/93469996
Kasabian - http://www.youtube.com/watch?v=b4VrPuo92iM
Michael Buble -…Collaborating with global artists to deliver outstanding campaigns. This was a new way of working with artists. It was a true partnership.
Some examples:
Foo Fighters - http://www.youtube.com/watch?v=3zBWoIxJCIA
Coldplay - http://www.youtube.com/watch?v=eUqBzBNS934
JLS - http://www.youtube.com/watch?v=gyKL3RYuCWo
JLS Twitter Chase - https://vimeo.com/93469996
Kasabian - http://www.youtube.com/watch?v=b4VrPuo92iM
Michael Buble - http://www.youtube.com/watch?v=XvgW0ygbFf0
Gorillaz - http://www.youtube.com/watch?v=0HalCyn7z74
Other creators
Honors & Awards
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Best Tech as Part of a Campaign
Campaign UK
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Silver - Best Use of AR
Lovie Awards
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Marketing Week Vision 100
Marketing Week
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Gold, Sponsorship Marketing
The Globes, MAA Worldwide
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Winner of Best Digital Activation
Hollis Sponsorship Awards
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Winner of the Best in Europe
European Sponsorship Excellence Awards
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Best Use of Video - O2 Academy TV
Social Buzz Awards
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Most Effective Sponsorship
Field Marketing Awards
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Ranked 8th in the Event Magazine top 100
Event Magazine
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Winner of Brand Sponsorship
Hollis Sponsorship Awards
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Winner of Event & Entertainment Sponsorship
Hollis Sponsorship Awards
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Winner of Sponsorship of the Year - O2 Academy
Hollis Sponsorship Awards
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Best Brand Experience Strategy
Experiential Awards
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IPA Effectiveness Awards 2010: Gold Award
IPA
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Top 100 Emerging Talent in Advertising
Hospital Club
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Gorillaz Walk ad - final 4
You Tube I love Ads
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